ASHLEIGH ROSE SMITH

Inspire To Perspire was a referral campaign designed to encourage World Health members and staff to engage in their club community while generating qualified leads for potential new members.

 

This internal campaign was advertised on digital displays within the fitness facilities, on the World Health website, and with word-of-mouth in the clubs, through staff interaction with members.

 

In addition to developing the visual branding for the campaign and producing the graphics, I implemented the production of the referral gift. Those duties included extensive communication with the vendor as well as the merchandise design.