ASHLEIGH ROSE SMITH

Succeed Expectations, the follow up to World Health’s first succeed campaign, Succeed The Plan, was designed to communicate empowerment and create brand awareness.

 

My responsibilities on this project included the visual design of the campaign, as well as, it’s graphic production across multiple channels; including, outdoor billboards, bus shelters, animated digital billboards, website, social media platforms, Google display ads, and email.

 

The Succeed Expectations campaign achieved the highest rate of online conversions when compared to all previous campaigns that ran for the brand.