World Health SMART Goals Video
CONTENT CREATION & VIDEO PRODUCTION
The World Health brand aspires to promote a positive lifestyle through fitness, nutrition and healthy habits and provides the resources needed to attain it. The SMART Goals video, intended for YouTube and social media, was created as a branded instructional piece to guide World Health members at the beginning of the New Year towards achieving their goals or resolutions. Additionally, it is intended to generate leads for the World Health personal training program.
The narrative for the video was created as a team. My individual role on the team was to create the storyboard for that narrative and produce a video that visually communicated SMART goal setting while representing the World Health brand identity.