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VALUE THE DETAILS
Promotional Brochure for McDaniel & Associates
2020
McDANIEL & ASSOCIATES (McDANIEL)
VISUAL COMMUNICATION &
INFORMATION DESIGN
Value the details is McDaniel's tagline and the central theme to their brand identity. This brochure was designed to encapsulate the company’s brand identity, history, experience and vision for the future.
After the completion of a brand refresh, it was my responsibility to design all new marketing materials to reflect the new branding and guidelines. Development of the company brochure included, photo editing, layout design, graphic design and illustration, design of info-graphics, copywriting and editing and information design.
The Value The Details brochure is used as a stand-alone promotional piece and as the opening section for client proposals.
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